Rolled oats*, evaporated cane juice*, soy oil*, brown rice flour*, pumpkin seeds*, flax seeds*, oat syrup solids* (oat syrup solids*, tocopherols), sea salt, molasses*, cinnamon*. *Organic. Contains soy. Produced in a facility that uses wheat, peanuts or tree nuts.
The cereal uses WHOLE flax seeds. Flax seeds are nutritionally useless and INDIGESTIBLE unless they are finely ground or milled. So the ALA and more importantly the very healthy lingins are only available if the product uses GROUND FLAX. The cereal tastes fine, but if you are pushing it as a health food, then those flax seeds need to be ground up.
Did you see the amount of protein in this?? This is why I start my day with this- it fills me up and gives me energy to work out! It's not easy to find great tasting high protein/ high iron cereal that is vegetarian to boot! I buy the eco paks- smart idea. I pay over $52.00 for a case of this cereal a month- (shipped overseas). A lot - yes, but well worth it. My kids ( 4 and 7) can't get enough of this. My son puts it in his thermos for school! We really love all the products we've tried from this company.
They did a great job creating this product! It tastes great by itself, with milk (of any kind) added, or included in baking. Very cost effective as well. Great job guys!